I think the advertisement is affective since it's a nice picture, it looks exclusive and reminds me of summer and heat. The bottle has a cool design and I think guys could buy this. Or at least women would buy it for there men.
Advertisement plays a huge role in why I buy products. If you have seen an advertisement, heard about it and now how it looks like it's a way greater chance for me buying it. I almost never buy stuff that I have never heard of. If I see a good advertisement for make-up or cloths I'll probably check it out the next time I'm shopping. I think a lot of people think the same way as I do, so good advertisements makes people buy their products.
The first MTN presentation I learned how to see a PSA in a different way based on how the video is produced and why the producers choose to make the video that exact way. We watched several commercials/video's and talked about why and how they used the camera in a certain way, the colors, the shots, the massage etc. I think it was very interesting and important to learn, since we're actually going to do the same ourselves.
The second MTN presentation we learned about the pre-production process. We learned that the first thing you need to do is to have an idea. Then you need to do some brainstorming and make a synopsis. A synopsis is a short description of your idea and what your video is going to contain. Then you make a treatment where you write a more specific script. The script must contain everything you want to have in your video, like how your going to shoot, where, dialogs etc.
We also learnd that it's very important to make sure that you have permission from people in your video to film them, and that your allowed to film on certain spots. It's also very important to do a lot of research before you start filming.
